The Cupcake Gang was established in January 2008.
It is our job to visit cupcake joints around New York City and inform you, the hungry public, about which shops are hot– and which are not.
Our motto is “Eat cupcakes”, and following in the footsteps of the greatest peace-makers in the world (like Al Gore), we choose to be a non-violent (but still threatening) gang.
We judge based on whatever the cupcake provides us to judge. All cupcakes are inherently different, and thus, it is difficult to create a standardized scale. Some have filling, some have sprinkles, some have flowers. These individual differences cannot be judged in comparison to their cupcake peers who differ in other ways– it is simply unethical. In short, all cupcakes are not created equal (despite what the recipe calls for).
Send us an idea, a new bakery, or maybe just a high-five* at: thecupcakegang (at) gmail.com.
Or just leave us a comment.
*Exploding high-fives preferred.
And check out this sweet Cupcake Gang documentary — “The Cupcake Gang — A Blog in Progress,” directed by our friend, Choco-Matzo cupcake. Hoorah!